# SCALE by HB > SCALE by HB is a founder-led studio in Lebanon designing and building websites, e-commerce stores, custom business software and SaaS for clients worldwide. SCALE by HB is run by Hassan Baalbaki, a software engineer based in Lebanon, who designs and builds each project personally, from interface design to the engineering behind it. Clients work directly with the founder, with no hand-offs between agencies. Languages: English and Arabic. ## Services - **Web design & development**: Distinctive, fast, responsive business websites with motion and clear paths to inquiry. - **E-commerce development**: Retail and wholesale online stores: catalogs, search, offers, WhatsApp and cash-on-delivery ordering. - **Custom business software**: Internal systems, dashboards and workflows that replace spreadsheets: operations, logistics, finance and reporting. - **SaaS product development**: Multi-user platforms with accounts, permissions, storefronts and order management. - **Website redesign & interactive web (GSAP)**: Redesigns and interactive, animated web experiences that make a strong first impression. ## Selected work All case studies: https://scalebyhb.com/work/ ### Drphone Wholesale (private trade catalog) The wholesale side of DrPhone in Lebanon: phone accessories, audio, gaming and home electronics, sold to the trade only. - 1,481: products in the trade catalog - 50: product categories - Trade-only: prices behind a passcode - Challenge: Give trade buyers an organized way to explore a large, weekly-changing catalog with wholesale prices, without exposing those prices to the public. - Approach: A passcode-protected trade catalog. Visitors can see what is stocked by category and brand; approved customers enter their passcode to browse wholesale prices and send an order. - Status: Live. Wholesale prices require a trade passcode. - Case study: https://scalebyhb.com/work/drphone-wholesale/ - Live: https://drphonewholesale.online ### Drphone Retail (consumer online store) The retail storefront for DrPhone in Lebanon: phones by condition, accessories by lifestyle, and new arrivals in one fast catalog. - 3: phone conditions: new, refurbished, pre-owned - 6: shopping worlds, from covers to gaming - 1: search across the whole range - Challenge: Sell everything from a sealed flagship to a refurbished phone and a gaming headset without the store feeling like a warehouse list. - Approach: A brand-led storefront where shoppers choose a phone by condition (new, refurbished or pre-owned), explore categories by how they live and play, and search across the whole range. - Status: Live preview. - Case study: https://scalebyhb.com/work/drphone-retail/ - Live: https://drphone-retail.hassanbk908.workers.dev/ ### Showroom OS (custom business software) Internal software for a car import business: buying from US and Canadian suppliers, shipping, garage repairs, showroom sales and every payment in between. - 406: car makes in the offline catalog - 4,790: models, no internet needed - Tested: money engine with automated tests - Challenge: Each car passes through suppliers abroad, shipping lines, exchange rates, mechanics and buyers. Spreadsheets could not say what a car really cost, or whether a sale made money. - Approach: One system that follows every car from purchase to sale. A car’s cost is locked at the exchange rate on the day its shipment arrives, so per-car profit, stock value and monthly results stay exact. The money rules are covered by automated tests. Built with React, Fastify, TypeScript, Prisma and MySQL. - Status: Built and tested. Private internal software, so there is no public link. The screenshots use practice data (test chassis numbers), not real business records. - Case study: https://scalebyhb.com/work/showroom-os/ ### MiniStore (saas product) A SaaS platform that gives home, Instagram and small-shop sellers their own store link. Customers browse and order; the order lands in WhatsApp, complete and ready to confirm. - 15: store designs to choose from - 2: languages: Arabic and English - 0: card payments needed online - Challenge: Small sellers run their business in DMs: answering the same price questions all day, keeping orders in screenshots and tracking who paid from memory. - Approach: Sellers add products from their phone, pick one of 15 store designs and share one link. Each order arrives with items, total, delivery and payment method, with no online card payment needed. - Status: Opening soon, waitlist open. Altayibat Mini Market is a demo store running on MiniStore. - Case study: https://scalebyhb.com/work/ministore/ - Live: https://ministore.hassanbk908.workers.dev/ - View demo store: altayibat: https://ministore.hassanbk908.workers.dev/altayibat ### Lebo Steel (b2b corporate experience) A professional website for a construction-steel supplier in Lebanon, serving wholesale and project customers. - 7: steel categories, rebar to mesh - 1: weight calculator built in - Quote: sales flow instead of checkout - Challenge: Explain a specialist steel offering with a credible brand experience and an easy path to sales inquiries. - Approach: An industrial site organized around seven steel categories, from rebar to mesh, with a material library, a weight calculator and quote requests instead of an online checkout. - Status: Live preview. Imagery on the site is illustrative. - Case study: https://scalebyhb.com/work/lebo-steel/ - Live: https://lebo-steel.pages.dev/ ### Said Baalbaki (editorial artist archive) A bilingual website for artist Said Baalbaki that presents the artist’s series as an editorial archive rather than a gallery grid. - 3: acts: object, material, trace - 2: languages: Arabic and English - 1: archive for painting, concept and print - Challenge: Present a body of work about memory, material and place without reducing it to a standard portfolio template. - Approach: An Arabic and English editorial site that reads the work in three acts (object, material, trace), with sections for practice, exhibitions, prints and press. - Status: Live preview. - Case study: https://scalebyhb.com/work/said-baalbaki/ - Live: https://saidbaalbaki.pages.dev/ ### BossVape (age-restricted online store) An online store for devices, pods, e-liquids and accessories, delivering across Lebanon. - 30–60 min: same-day delivery in Beirut - 18+: age check before entry - Cash: on delivery, ordered on WhatsApp - Challenge: Sell an age-restricted range online to customers who expect to pay cash on delivery and order over WhatsApp. - Approach: A catalog with bundles and offers, an 18+ age gate, delivery times by region, and an order flow that hands the finished order to WhatsApp. - Status: Live preview. - Case study: https://scalebyhb.com/work/bossvape/ - Live: https://bossvape.hassanbk908.workers.dev/ ## How to start a project - Project brief form (4 steps): https://scalebyhb.com/#brief - Email: hassanbaalbaki@scalebyhb.com - WhatsApp: +96176935846 (https://wa.me/96176935846) - Typical work: business websites, online stores (retail, wholesale, WhatsApp ordering), internal business software and SaaS products. Remote, worldwide.